So, what exactly is an open house? In this article you will find why open houses are a powerful marketing tool and the advantages and disadvantages.
An open house is a great marketing tool for getting the word out about the sale of your home to people that may have never known it was for sale. Even if your home has a "For Sale" sign in the front yard and it's on the internet, there are still people all over your neighborhood and beyond that may not know it's for sale or get the opportunity to get in the property. An open house is like an ALERT to the area that your home is on the market and available to purchase.
Because I'm a licensed real estate agent, it drives me crazy when I'm sitting at a listing appointment and the seller tells me no open houses. It really bugs me especially when the house is packed up or vacant, I'm getting a key anyway and there's alot of traffic in the area. I have to work twice as hard because most of the time someone in the neighborhood or a neighbor knows someone that may want to buy the house.
Then a few weeks later they wonder why there's not as much activity as say, the neighbor down the street. So, if you're a seller consider an open houses because you never know if you're buyer is closer than you think.
Here Are Some Benefits Of An Open House
- There may be someone in your neighborhood that would like to buy another home, upgrade or even downsize to another home in the area.
- Neighbors may know family, friends or co-workers that may want to move in the neighborhood.
-If you have been marketing the home it will give you or the agent an opportunity to get most of those buyers in the home on a particular day.
-You or your agent can meet with buyers directly to get feedback on the house and the price.
What Are The Disadvantages Of An Open House
-The seller doesn't want strangers roaming through the property. Some of my sellers don't want the neighbors in the house or people just walking off the street coming in. But the fact is, one of these people may want to buy your home or know someone that does. You just have to be safe and lock away any valuable items and have more than one person at the open house.
Open houses are meant to be a positive marketing tool that can literally increase your chances of selling your home.
Find Out Secrets To A Winning Open House To Get Your Home Sold In Only Days!!
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